Advertising on Mumsnet Peterborough

The Sunday Telegraph called Mumsnet an ‘Internet phenomenon’.

Mumsnet in numbers:
*Over 48 million pages views each month
*4.1 million unique visitors per month
*45,000+ posts a day

How is Mumsnet used?
Advice, information, recommendations and reviews, debate, support, Friendship.
79% of Mumsnet users have bought a product after recommendations on Mumsnet.

A thread on Mumsnet about a certain “Baby Bottom Butter” saw sales double to 30,000 and lead to shortages up and down the country. Tubs that retailed at £2.49 were fetching up to £15 on eBay.

Any local business can add a free listing and we encourage users to leave reviews. Once a business has been awarded ten 4 or 5 star reviews the listing is automatically highlighted as a Mumsnet Favourite.

What do you get for advertising?


Regular tweets showcasing your events, regular retweets of your account, tweets of your listing on the site. These are also automatically posted on our Facebook page and Google+ Site.

We also offer features on this blog, this could be in the form of an interview, editorial about your business, anything you require.

Promotion can also be tailored to your specific requirements i.e. focussing on Twitter.

Offers page – Promote a discount or competition.
MPU – The larger square ad underneath the Latest Box.
Local Ad – Prominent adverts on the right hand side of every page. These can be self loading with a prepared advert or use our Create An Advert tool.

All adverts can link back to your site.

What else can we offer?

We have recently launched a Local newsletter which goes out to everyone who has marked Peterborough as their homepage. All advertisers are included in this newsletter which puts your business in front of Mumsnet users in a very direct way.

Our site now features a homepage image of 650 x 320 pixels. If you would be interested in sponsoring this image then please email us to discuss your advertising requirements.

What if I want to advertise in more than one local area?

Then you are in luck! We offer bulk-buy discounts for anyone who wants to buy advertising across more than one area and/or for more than five months.  Email us at the address below to discuss your requirements.  Mumsnet’s Local Editors across the UK work together to ensure that advertisers get the coverage they need and at a great price.

Indeed it can often be more advantageous to advertise across several Local sites which afford you greater reach than advertising on one national site which may not include social media promotion.

For more information on prices and availability please contact Julie on