I would think it’s pretty safe to say that most car owners in Peterborough have at one time or another popped into Millfield Autos. A veritable treasure trove for amateur mechanics and car geeks.
The History behind the store
Husseinaly Jessa Damani set up the store along with his two brothers Hassan and Hyder in 1985. They are still in the original building nearly 30 years later. Sadly in 2010 General Manager Husseinaly Jessa Damani passed away, as a recognition of his legacy his family was presented with the Pride of Peterborough Award in 2012.
They are now an established retailer offering a wide selection of car parts and accessories throughout Cambridgeshire. They also offer delivery to over 1500 garages in the greater Peterborough area going as far as Spalding, Huntingdon and Godmanchester.
With over 1,200 likes on Facebook and 360+ followers on Twitter, MAP are using social media to it’s full potential in engaging with customers.
Currently over 700 retail customers are signed up to the website to receive personalised emails which are used to send out in store offers and info. They also receive up to 12 different vouchers to be used in store.
They have also created their own winter checklist for customers who want to ensure they are safe in winter. The downloadable PDF can be found here http://www.millfieldautoparts.co.uk/winter-checklist-2013/